March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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4. Rule #2: Restore Brand Relevance
Remaining relevant in a changing world is critical to a brand’s health. Relevance is a key driver of purchase intent. But increasingly trust is becoming critical as a driver of purchase intent. Of course, it is important to be different. It is important to be relevant. But just differentiation and relevance without trust is a formula for failure.
Trust is a foundational factor on which effective brand relevance and differentiation can be sustainable. We discuss trust in Chapter 7, “Rule #5: Rebuild Brand Trust.” For now, we focus on the principle and the practices necessary to bring about the restoration of relevance.
When brands lose relevance, customers believe that a company does not understand them ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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