Branding Strategies for Success (Collection)

Acknowledgments

I'd like to thank Tim Moore, who saw our vision for this book, and Russ Hall and Martha Cooley, who kept us focused on getting our story just right.

—Watts Wacker

I would also like to thank Tim, Martha, and Russ for their patience and perseverance. Once again, a special word of thanks to Rafe Sagalyn of The Sagalyn Agency for his sage counsel and firm guidance. As always, a special word of thanks to Priscilla Donegan and our children, who once again suffered through the neurosis of the creative process.

I'd also like to thank Dr. James Clinton who kept body (if not mind) together during a tough physical challenge associated with the completion of this book.

Finally, a note of thanks to the close circle around me: "Mr. Pete" Traskal, ...