March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Truth 21. Marketing is courtship, not combat
War is often used as a metaphor for marketing. It's not uncommon to view headlines in the business press such as "Texas is Prime Turf in Truck War" or "ExpressJet Adopts Guerilla Marketing." Books such as Marketing Warfare continue to reinforce marketing as combat, with discussions of "flanking maneuvers" and "frontal assaults."
Such thinking is inevitably competitor-focused rather than consumer-focused. After all, war is essentially about destroying or subjugating the competition. Being competitor-focused leads to "me-too" imitation products (gee, if your competition offers this product, you should too), copying strategies (under the assumption that you don't know what you should be doing, but somehow ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.