March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Chapter 2. Truth Stories Versus True Stories
"The truth is rarely pure and never simple."
—Oscar Wilde
"Men occasionally stumble over the truth, but most of them pick themselves up and hurry off as if nothing had happened."
—Winston Churchill
How many times have you been sitting at your desk or in a conference room and heard the phrase, "Let me tell you a true story?"
We're always curious about his phrase. Does it mean that the other stories the speaker has told you in the past weren't true? Does it mean you should pay more attention to the story because it's been verbally flagged as true? Or is it just that the speaker really wants us to understand how important his or her point is? We're not sure, but we know that a more compelling phrase ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.