March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Chapter 10. Applied Storytelling 101: The Brand
"Storytelling: The art of creating a compelling narrative for your product and brand that connects emotionally with your customers. Think Pixar."
—BusinessWeek online, "Buzzwords 2005: A Glossary"
"The Maori people of New Zealand talk about surrounding their great treasures with 'interesting talk.' This, they believe, increases the mana (standing) of the object. I believe this too.... Great brands have always been surrounded by great stories."
—Kevin Roberts, Lovemarks: The Future Beyond Brands
"Stories are powerful ways to vividly communicate the brand's identity and its heritage. Many are the source of legend and get passed on, while others get lost to posterity unless the organization actively ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.