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Branding Strategies for Success (Collection)
book

Branding Strategies for Success (Collection)

by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
March 2012
Beginner
704 pages
18h 19m
English
Pearson
Content preview from Branding Strategies for Success (Collection)

Chapter 3. The 10 Functions of Storytelling

Storytelling is both a simple and complex activity.

The first task of any storyteller is to make a connection with the audience. Success and failure are defined early in the game. Lose the audience, and it doesn't really matter how important your story is. Think about the difference between Al Gore, former vice president and presidential candidate, versus ...

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Publisher Resources

ISBN: 9780133039030