March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Chapter 7. Five Stages of Business Evolution
"Everything is held together with stories. That is all that is holding us together, stories and compassion."—Barry Holstun Lopez, from an interview in Poets and Writers, Vol. 22, Issue 2 (March/April, 1994)
Everyone, and everything, has stories. You have stories. Your family has stories. Your neighborhood has stories. Your nation has stories. Your town or city has stories. The company you work for, or founded, or run has stories. The products, brands, and services you offer have stories. Viewed from a certain perspective, life and business are just exercises in collecting and editing stories, in building personal and commercial mythologies—nothing more and certainly nothing less. Too often, this collection ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.