March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Contents
The Truth About: Creating Brands People Love
Truth 1. Managing brands is not common sense
Truth 2. No one loves your brand as much as you love it
Truth 3. The brand is not owned by marketing; everyone owns it
Truth 4. Making more by doing less
Truth 5. Does your brand keep its promise?
Truth 6. Price is the communication of the value of your brand
Truth 7. Brand personality is the emotional connection with your brand
Truth 8. Does your sales force know the difference between a product and a brand?
Truth 9. Beware of the discounting minefield
Truth 10. Packaging protects your product; great packaging protects your brand
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.