March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Truth 37. Be consistent but not complacent
Friends in our lives usually have predictable personalities. There is our clowning-around friend, our shy friend, our ambitious career-driven friend, and our sensitive and caring friend. Although our friends have many sides, we experience friends in predictable ways. If our shy friend suddenly starts clowning around and being very outgoing, this is a bit unusual.
Brands are like friends. You know them in predictable ways. You expect consistency. You expect them to be true to how you know them. Sometimes the market doesn't accept a brand acting beyond how people have come to know it.
Volkswagen is a very ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.