March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Truth 44. It's a long walk from the focus group room to the cash register
Focus groups are ubiquitous—a relatively easy, inexpensive, and quick way to take the pulse of the consumer. Brand managers and agency staff lounge in a darkened room, behind a two-way mirror, enjoying soft drinks, finger sandwiches, and M&Ms while 8–10 consumers critique their work. Focus groups evaluate new product ideas, advertising storyboards, package designs, and promotional programs.
"If you saw this jalapeno-flavored milk mix at your store, would you be interested in trying it?" asks the moderator.
"Yes, I might try it out," responds one participant.
"It seems interesting," replies another.
"If I had a coupon, I might consider it," adds a third participant.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.