March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Contents
Design is the "in" mantra—so what does this mean exactly and why do you care?
How Michael Dell got egg on his face
Why "design or die" should be your new mantra
Welcome to "customer experience supply chain management."
Who are you?
What do you do?
Why does it matter?
Does your company matter?
Three questions you really have to answer truthfully if you care about your future
Lessons from some big name hits and misses
8 more questions you need to know the answers to
Would the world be a darker place without you?
What design can do for you
Don't just play the game—change the game!
How design communicates with people
How the design of products and services creates an emotional connection ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.