March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Truth 38. Is your brand different? If not, why will someone buy it?
A brand has a special meaning when it is unique. By being unique, a brand is differentiated from others and is, therefore, more memorable. Consumers utilize the brand to assist them in distinguishing products and services. As such, if your brand does not communicate the difference you provide, the consumer will see little reason other than price to purchase it.
Many marketers tend to look at competitors and try to mimic the success a competitor has. When a brand is not differentiated, it does not own a unique position in the consumer's mind. As such, it becomes difficult for a copy cat brand to earn the respect and a sale from the consumer.
It is not just copying a competitor ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.