March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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Contents
Six Rules for Brand Revitalization: Learn How Companies Like McDonald’s Can Re-Energize Their Brands
Introduction to the Rules and the Rules-Based Practices
Chapter 1. Background to the Turnaround
Chapter 2. The Six Rules of Revitalization
Branding Is Not the Same As Advertising
A Brand Versus a Product or Service
Rule #1: Refocus the Organization
Rule #2: Restore Brand Relevance
Rule #3: Reinvent the Brand Experience
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.