Index

A

Advanta Bank Corporation

Amazon.com

Amazon Kindle

Anderson, Ray C.

Apple

brand

emotional nature of

value

characteristics of design-driven experience

design-driven culture

emotional relationships to brand

iMac

Industrial Design Group

iPhone

emotional connection with customers

introduction of

iPod

customer experience supply chain

design

introduction of

live support

logo

Macbook Air

Macintosh computers

market capitalization

market share

risk support

authenticity

awareness

B

Bajarin, Tim

Bangle, Chris

Banister, Roger

Beats

Béhar, Yves

Berra, Yogi

Best Buy Geek Squad

BlackBerry

Blake, Frank

BMW

customer experience supply chain

design communication

design language

Bock, Wally

The Brand Gap (Newmyer)

brands. See also products

Coca Cola

as embodiment ...

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