March 2012
Beginner
704 pages
18h 19m
English
book
Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
Content preview from Branding Strategies for Success (Collection)
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8. Rule #6: Realize Global Alignment
“None of us are as good as all of us.”1 Working together works best was always a principle driving Ray Kroc. He believed that everyone worked first and foremost for the system and in so doing would be working for individual success. He believed that you are in business for yourself, as an entrepreneur, but that you were not working by yourself.
1 Kroc, Ray, Corporate Motto, 1979.
For Ray Kroc, for McDonald’s, and for any organization working for the greatness of their brand(s), alignment is everything.
The rules-based practices for realizing global alignment are as follows:
• Execute the Plan to Win
• Establish Freedom Within a Framework
Alignment
Alignment means we are working together ...
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