Branding Strategies for Success (Collection)
by Joan Kiddon Larry Light Brian D. Till, Donna Heckler, Ryan D. Mathews, Russ Hall, Watts Wacker, Robert Brunner, Stewart Emery
About the Authors
Ryan Mathews, founder and CEO of Black Monk Consulting, is a best-selling author, globally recognized futurist, speaker, consultant, and storyteller. Hailed as one of the few true modern business philosophers, Mathews pioneered the study of corporate cultural ecology. He has been profiled in publications from Fast Company to Wired. He is the coauthor (with Fred Crawford) of The Myth of Excellence and (with Watts Wacker) The Deviant's Advantage. He lives in the metropolitan Detroit area.
Watts Wacker is a futurist and founder of FirstMatter LLC, a twenty-first century think tank and ideas foundry. He is the co-author of The 500 Year Delta, The Visionary's Handbook, and The Deviant's Advantage. He is known for social commentary ...
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