Cloud marketplaces
Using a cloud vendor marketplace as a location to find and procure software required for their business to operate in the cloud is one way companies are able to have the tools needed at any moment. Fundamentally, customers are looking to either develop new workloads or move existing workloads to the cloud, modernize the workload if it was migrated, and then manage their landscape at scale with a streamlined workforce. The bigger the company, the more complex their business requirements can become due to the range of different stakeholders, business units, and customer segments. Procurement of ISV products can take teams of people and months of time to get the right legal terms and conditions, sizing requirements, billing ...
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