Cost
Failing fast is important, and so is the ability to constrain costs in so doing. If the cost of experimentation is high, then failure becomes something that will have an impact on the company. As soon as a project or system has a meaningful impact on the company, checks and balances will be implemented that are designed to slow it down to prevent an expensive decision from being made with little chance of a good return on investment, such as procuring expensive hardware. It's not as if this concept of business agility is new, owing to the cloud; it has been around for decades. However, what cloud computing provides is the cost benefits of being agile, coupled with minimal upfront costs. The full life cycle of a new business idea could ...
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