October 2004
Intermediate to advanced
304 pages
6h 32m
English
It is both invisible and intangible, and yet it invokes such powerful human reactions that people are swayed to affection or revulsion because of it. It is that most subtle and subjective of senses—the sense of smell.
When your efforts result in some visible positive result, people will come out of the woodwork to talk to you. Treat this opportunity as a teaching moment.
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You are an Evangelist(144) or Dedicated Champion(129) trying to introduce a new idea. You’ve had at least limited success.
When you start to have some success, newcomers will ask you about the innovation.
Some people, especially the Early Majority(141) and the ...
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