May 2018
Intermediate to advanced
404 pages
11h 19m
German
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13Das Öko-Management im Hotel
Unter Öko-Management wird entsprechend dem verwendeten Managementbegriff359die zielgerichtete Gestaltung, Lenkung und Entwicklung eines Hotelbetriebs in seiner Beziehung zur ökologischen Umwelt verstanden.
13.1Die Notwendigkeit des Öko-Managements im Hotelbetrieb
Öko-Management ist darauf gerichtet, die Beeinträchtigungen der Umwelt durch den Hotelbetrieb und die Hotelgäste so gering wie möglich zu halten und somit zu einem Gleichgewicht beizutragen (vgl. Abb. 13.1). Das bedeutet, ökologische Gesichtspunkte zusätzlich zu den ökonomischen und sozialen Aspekten im gesamten Managementprozess zu berücksichtigen, ökologische Zielstellungen in die Unternehmenspolitik zu integrieren und das Verhalten des Hotelbetriebs darauf ...
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