How 30 Great Ads Were Made

Introduction

30 Great Ads

A great piece of advertising can inspire conversation, newspaper headlines and a viral response. It can be a cultural event, become symbolic of a certain era. It can take you back in time. For this book, I have gathered together 30 such ads that were created in the first decade of the new millennium, the 2000s. I have chosen ads that are highly creative, successful and have an unusual story behind their making. I’ve also picked work that offers an overview of the decade in advertising, which saw massive changes occur in the industry.

It was during this period that digital media really took hold – a force that proved immensely disruptive to the rather conservative working methods of the ad industry. Prior to the rise ...