March 2012
Beginner
224 pages
7h 6m
English
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05/
Cadbury’s Dairy Milk
Eyebrows
Fallon
The Cadbury’s Eyebrows commercial in 2009 was the third in a series for the chocolate brand that saw its advertising take the guise of entertainment, rather than straightforward marketing. Titled A Glass and a Half Productions (which alludes to the quantity of milk in a Cadbury’s Dairy Milk bar), the series began, infamously, with a drumming gorilla, a creature that caused delight and bafflement in equal measure. Shown performing a euphoric accompaniment to the Phil Collins track In The Air Tonight, the gorilla charmed viewers but divided commentators. Some pronounced it the future of advertising; others wondered just where the link to chocolate was.
While primarily a television spot, the ad benefited ...