March 2012
Beginner
224 pages
7h 6m
English
Content preview from How 30 Great Ads Were MadeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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05/
Cadbury’s Dairy Milk
Eyebrows
Fallon
The Cadbury’s Eyebrows commercial in 2009 was the third in a series for the chocolate brand that saw its advertising take the guise of entertainment, rather than straightforward marketing. Titled A Glass and a Half Productions (which alludes to the quantity of milk in a Cadbury’s Dairy Milk bar), the series began, infamously, with a drumming gorilla, a creature that caused delight and bafflement in equal measure. Shown performing a euphoric accompaniment to the Phil Collins track In The Air Tonight, the gorilla charmed viewers but divided commentators. Some pronounced it the future of advertising; others wondered just where the link to chocolate was.
While primarily a television spot, the ad benefited ...
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