How 30 Great Ads Were Made

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Uniqlo

Uniqlock

Projector Inc

Uniqlock took an age-old invention, the clock, and reinterpreted it for the digital age. Designed by Koichiro Tanaka at Projector Inc in Tokyo as a piece of branding and marketing for the Japanese clothing brand Uniqlo, Uniqlock is a downloadable digital clock that can be placed onto blogs or used as a screensaver. It mixes films of Uniqlo-clad dancers with a digital clock face that counts down each second. The clothes worn by the dancers change depending on the time of day and the season, with polo shirts worn in the summer, jumpers in the winter. At midnight, the dancers are shown asleep. By mixing charming and constantly changing visuals and music with the usefulness of a clock, Tanaka created a piece of advertising ...