07/
Canal+
The March of the Emperor
BETC Euro RSCG
Created for French pay-for-view television channel Canal+ in 2006 by BETC Euro RSCG in Paris, this commercial forms part of a series of ads that aims to emphasize the channel’s cinematic credentials. The spot portrays a situation familiar to everyone: the confusion that reigns when a story is lost in translation. The scene opens on two friends in a café, discussing a movie that one has seen on Canal+ the night before. The film is La Marche de l’Empereur/The March of the Emperor (the French title for March of the Penguins), a nature documentary that tells of the annual journey of the emperor penguins of Antarctica. Not knowing the film though, the girl imagines it is a film about Napoleon.
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