The Baking Of


‘180kg of orange sugar paste. 25kg of dried apricot. 180 fresh eggs. 42kg of chocolate fudge … ’ Think of an advert that this list of ingredients could apply to, and it can only be one: the delicious Skoda Baking Of spot, by Fallon ad agency in London in 2007, which saw a team of chefs and home economists make a replica Skoda Fabia car entirely out of cake.


01    The Skoda Baking Of commercial saw a team of chefs and home economists create a Skoda Fabia car entirely from cake. The bakers all appeared in the ad, and are shown here posing alongside their creation in the final image of the spot.

Fallon devised the unusual ...

Get How 30 Great Ads Were Made now with O’Reilly online learning.

O’Reilly members experience live online training, plus books, videos, and digital content from 200+ publishers.