March 2012
Beginner
224 pages
7h 6m
English
Content preview from How 30 Great Ads Were MadeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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01/
adidas Originals
House Party
Sid Lee
In 2009, adidas Originals turned 60. Reaching such a landmark age surely deserves a party, and for its first major television commercial for the Originals brand, adidas threw an epic one, with guests including David Beckham, Katy Perry, Method Man and The Ting Tings. The idea came from Montreal-based advertising agency Sid Lee, who realized that a house party could be the perfect vehicle to bring together all the disparate groups connected to the Originals brand. ‘When we started studying adidas Originals, and seeing what they’d done in the last 60 years, we realized that no other brand has as much breadth and depth. They touch everyone from the punk to the skateboard kid, to the electro guy to the jock,’ ...
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