adidas Originals

House Party

Sid Lee

In 2009, adidas Originals turned 60. Reaching such a landmark age surely deserves a party, and for its first major television commercial for the Originals brand, adidas threw an epic one, with guests including David Beckham, Katy Perry, Method Man and The Ting Tings. The idea came from Montreal-based advertising agency Sid Lee, who realized that a house party could be the perfect vehicle to bring together all the disparate groups connected to the Originals brand. ‘When we started studying adidas Originals, and seeing what they’d done in the last 60 years, we realized that no other brand has as much breadth and depth. They touch everyone from the punk to the skateboard kid, to the electro guy to the jock,’ ...

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