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Honda

Grrr

Wieden + Kennedy London

The Honda Grrr ad started with a song. The 90-second-long television and cinema spot, by Wieden + Kennedy in London, forms part of The Power of Dreams series of commercials for the Japanese car brand, a set of ads that are notable for wildly varying in style. Grrr followed Cog, a hugely successful ad for the Honda Accord that featured an elegant chain reaction of car parts (see previous ad). By contrast to the restrained sophistication of Cog, Grrr is brash and exciting, incorporating psychedelic animated visuals and a jaunty tune. The aim of the ad was to promote Honda’s new i-CTDi diesel engines.

Despite the fact that Honda designer Kenichi Nagahiro had designed the new engine from scratch, Wieden + Kennedy ...

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