How 30 Great Ads Were Made

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HBO

Voyeur

BBDO New York

HBO Voyeur began with an event held in New York, before becoming a global phenomenon via a dynamic and interactive website. The aim of the campaign was to articulate the U.S. television channel’s skill for creating great stories. As storytelling in the modern age happens across all media, from television to the internet to conversations in the street, both HBO and its agency, BBDO New York, knew that a simple TV ad stating this wouldn’t be enough. Instead, they created a complex and absorbing narrative that played out across a multitude of media, and invited HBO’s audience to join in.

‘The first brief was to say that HBO were the pre-eminent storytellers,’ explains Greg Hahn, executive creative director on the project ...