March 2012
Beginner
224 pages
7h 6m
English
Content preview from How 30 Great Ads Were MadeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
03/
Budweiser
Wassup
DDB Chicago
‘Wasssssuuuuuppppppp’ is a word that defines an era. To a certain demographic, the sound of it immediately provokes a smile. The expression came to prominence in True, a series of U.S. TV ads for Budweiser. The ads star a group of friends hanging out and chatting on phones, all of whom greet each other with the word ‘Wassup’. It’s a simple premise that produced a set of films that are charming, warm and funny. The first spot aired on Christmas Eve in 1999, but the ad truly took off when it was shown during the Superbowl (an event that is watched keenly for its ads as well as the football, with brands seeing the game’s massive audience as an excellent opportunity to launch major new campaigns) in January 2000. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.