March 2012
Beginner
224 pages
7h 6m
English
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11/
Guinness
noitulovE
Abbott Mead Vickers BBDO
Guinness has a considerable advertising heritage. The brand has built a reputation for pithy taglines and equally striking imagery, stretching back to its earliest advertising slogans. So when Matt Doman and Ian Heartfield, creatives at Abbott Mead Vickers BBDO in London, were looking for inspiration for a new brief for the brand in 2005, they decided to look back to the company’s history. ‘We’d always liked Good Things Come To Those Who Wait,’ says Doman. ‘We thought it was the best campaign you could ever do for Guinness. So we asked whether there was a possibility of it coming back on the table.’
01-07 Stills from the finished Guinness commercial. The spot told a backwards story of evolution, ...