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Sony PlayStation
The History of Gaming; The Future of Gaming
Johnny Hardstaff
Traditionally, an advertising campaign is developed in a fairly formulaic fashion. A client will brief its agency, the agency will devise a campaign, and – for TV commercials at least – a director will be commissioned to bring the idea to life in film. Occasionally, however, a project will follow a less ordinary path, as is the case with two brand films that were created for Sony PlayStation back in 2000–01. The films are unusual firstly in their content: rather than advertising a specific aspect of PlayStation to customers, they convey a general message about gaming itself, and its significance to our lives. The first film depicts gaming’s past, while the second ...
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