March 2012
Beginner
224 pages
7h 6m
English
Content preview from How 30 Great Ads Were MadeBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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26/
Sony PlayStation
The History of Gaming; The Future of Gaming
Johnny Hardstaff
Traditionally, an advertising campaign is developed in a fairly formulaic fashion. A client will brief its agency, the agency will devise a campaign, and – for TV commercials at least – a director will be commissioned to bring the idea to life in film. Occasionally, however, a project will follow a less ordinary path, as is the case with two brand films that were created for Sony PlayStation back in 2000–01. The films are unusual firstly in their content: rather than advertising a specific aspect of PlayStation to customers, they convey a general message about gaming itself, and its significance to our lives. The first film depicts gaming’s past, while the second ...
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