March 2012
Beginner
224 pages
7h 6m
English
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17/
Microsoft Xbox
Halo 3
TAG/McCann Worldgroup San Francisco
When Microsoft released its third game in the Xbox Halo series in 2007, it wanted its marketing to do more than simply sell the product. ‘Halo 3 aimed to be the biggest entertainment debut in history,’ says Taylor Smith, global communications director at Microsoft. ‘We wanted to make an entertainment statement – this is gaming, gaming has arrived as an entertainment medium, think about it in the same vein that you think about blockbuster movies.’ This was no small ambition. While video games have achieved a huge cultural impact, influencing everything from cinema to advertising, there is still often a perceived computer games ‘type’. This is particularly true when it comes to the genre ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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