Chapter 1
Beginning Your Lead Generation Journey
In This Chapter
Getting started with lead generation
Understanding the changing landscape of the marketer and buyer
Amplifying your marketing with lead generation
Forming a complete lead generation strategy
According to Google chairman Eric Schmidt, “There was 5 exabytes of information created between the dawn of civilization and 2003, but that much information is now created every two days, and the pace is rapidly increasing.” It's incredible to think about the amount of information that your customers and prospects are seeing each and every day.
In fact, SuperProfile states that “on any given day, the average customer will be exposed to 2,904 media messages, will pay attention to 52, and will positively remember 4.” The buying process has drastically changed too. No longer are buyers relying on Joe the local car salesman to help them make a decision. Instead they are doing their own research and educating themselves throughout the buying process: Think review sites, social channels, Google, and more. By the time a buyer walks into ...
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