In This Chapter
Syndicating your content for a further reach
Working with paid syndication vendors to get the most bang for your buck
Mapping your syndication content to your sales funnel
Leveraging non-paid content syndication through RSS feeds and social media
You have to reach your buyers where they are, and they won’t always be on your website or your channels. So how do you reach them? Content syndication is a great option to spread the reach of your content to leads who may not otherwise have shown interest.
Content syndication is the tactic of placing your high-value content assets on third-party websites, often gated with a form. The process of syndicating your content can be a paid program through a vendor, or it can be non-paid through RSS (Really Simple Syndication) feeds and social channels. It is a good lead-generation practice to consider using both paid and non-paid efforts in your content syndication to get additional reach and fresh, new leads for your database.
The trick with content syndication is determining ...