March 2014
Beginner
384 pages
8h 35m
English
Content preview from Lead Generation For Dummies
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 11
Helping Buyers Find You with Pay-Per-Click Ads
In This Chapter
Understanding and leveraging Google AdWords
Writing ad copy that compels and converts leads
Creating your first ad with Google AdWords
Measuring your ad performance over time
Pay-per-click (PPC) advertising is a highly effective form of lead generation that leverages online ads on a variety of websites, including search engines. For a PPC ad, an advertiser pays only if a visitor clicks on the ad. PPC ads are typically highly targeted using demographic and search criteria. Some PPC ads can also be behavioral, appearing on various websites that a lead visits after he leaves your page.
In today’s noisy, multichannel world, PPC ads help your brand be seen across multiple channels including search and other websites. Wherever your lead goes, you go! Plus, if you aren’t yet appearing on the first page of Google, PPC ads can help you be seen by your target audience, as paid advertising appears on the first page of results.
Getting Started
In this section, I focus primarily on search engine PPC ads because they are ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.