2 ◾ Lean Production Simplified, Third Edition
– General-purpose machines. These were used for cutting, drilling,
and grinding of parts.
◾ Low production volumes and high prices.
Craft production continues to survive in tiny niches, usually for luxury
products. For example, companies including Lamborghini, Ferrari, and
Aston Martin continue to produce small volumes of very expensive automo-
biles for buyers seeking prestige and the opportunity to deal directly with
the factory.
Nostalgists look on craft production as a golden era when craftsmanship
counted and companies gave personal attention to each customer. This is
true, but there were major disadvantages:
◾ Only the rich could afford the product.
◾ Quality was unpredictable; each produ