
28 ◾ Lean Production Simplified, Third Edition
Customer Focus
Our core goal is to provide the highest quality, at the lowest cost, in the
shortest time by continually eliminating muda or waste. But today customers
have broader expectations. Thus, Lean companies have added safety, envi-
ronment, and morale to their core goals. Hence, the acronym PQCDSM:
◾ Productivity
◾ Quality
◾ Cost
◾ Delivery time
◾ Safety and environment
◾ Morale
We must confirm on a daily basis that our activities are advancing PQCDSM.
Otherwise, it’s pure muda.
◾ What are we doing about them?
◾ What else can we do to improve?
◾ How do we involve more people in improvement wo ...