October 1999
Beginner
336 pages
12h 25m
English
Team A is a top-management team in a rapidly growing pharmaceutical company. When team members are asked to reveal their “secret” for incredible growth, they have no idea how to respond. The team developed with no mission statement, goals, or strategic plan. The vice president of marketing put it this way: “We know we're doing something right, but we sure as hell don't know what it is.” But when faced with new challenges, team members are afraid to change anything for fear of messing up a good thing.
Team B is also a top-management team in a farm and mining equipment company that is going through an extremely slow period. Profits are down. It is clear ...
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