8
Customer care online
Most companies are realising that positive action is needed to make customer satisfaction their prime aim. If companies are to fight the increasing battle over competition, it is essential to make sure that the quality of the product or service is not only satisfactory but exceptional. The speed with which we are working these days, due to the Internet and email, has made this even more important.
In this chapter we’ll take a look at this essential issue.
Why is today’s customer care different?
Today’s companies need to place great emphasis on marketing communications as well as providing quality customer care and aftercare so that they retain their customers in the long term. There are many more reasons why quality ...
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