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Goodwill messages
One of the most important functions of all communications is to create good business relations. Many managers and executives take the opportunity to send goodwill messages on various occasions such as:
| apologies | unwelcome news | sympathy | welcome |
| promotion | congratulations | death | special award |
| thanks | condolence | appreciation | wedding |
Every opportunity should be taken to write goodwill messages. They are appreciated by customers and colleagues and are very good for business. For little cost and effort, they not only strengthen existing relationships but may also create new business opportunities.
It’s essential that goodwill messages are written and sent promptly. They should be brief and to the point, always ...
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