September 2015
Beginner
512 pages
9h 13m
English
Content preview from Model Business Letters, Emails and Other Business Documents, 7th Edition
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Part 6
Creative and Persuasive Documents
‘The most important persuasion tool you have in your entire arsenal is integrity.’
Zig Ziglar
Sometimes in business you need to write a more unusual document, and these commonly fall into creative and persuasive documents. These documents are used in business to advertise or to present information for other parties in a way that helps to persuade or influence the reader in some way.
Effective persuasion means being able to present a message in such a way that will influence others so that they support it. It’s essential today that business writers are able to put together a persuasive discussion to influence and convince others. Using a creative style to display the information in a clear, striking ...
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