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NLP Business Masterclass: Driving peak performance with NLP, Second edition by David Molden

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Chapter 26. The Walt Disney strategy for creativity

Walt Disney is regarded as one of the most creative thinkers of our time. He established a successful business empire by creating fantasy characters with the ability to express human feelings so vividly that they tug at the very root of the emotions. Jiminy Cricket’s role as Pinocchio’s conscience is a classic example of the mix of metaphor, morality, and emotion built into the Disney characters. For any individual, team, or organisation seeking a strategy for creating ideas that work, Walt Disney is an ideal paragon. Robert Dilts[1] has written extensively on the creativity strategy used by Walt Disney, which became an essential part of the culture in the Walt Disney Company.???

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