September 2005
Intermediate to advanced
240 pages
5h 56m
English
Content preview from Non-Designer’s Type Book, The, Second Edition
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Consider Those Phrases
I want to elaborate a little on the concept I keep mentioning: grouping words into phrases. We read and hear words in context, not as isolated items each with its own meaning. That is another reason all caps are hard to read—we have to read each word of all caps, but we understand whole clusters. Our mind has to work to put the individual words into those clusters.
Typographic beauty is a function of visual aesthetics combined with an intellectual assimilation. A page can look good with “greek” text or nonsensical combinations of words, but the type really packs a punch when the content (which is visible) is integrated into the design.
In the Durant quote on page 119, the visual impression is enhanced by the strong right ...
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