September 2005
Intermediate to advanced
240 pages
5h 56m
English
Content preview from Non-Designer’s Type Book, The, Second Edition
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3. Most Beautiful Trend: Rendered Type
I’ve separated this category from the previous one because this is really a combination of illustration, animation, and typography. These typographic examples really used to be out of reach. Before desktop graphics, how often were you going to hire photographers, illustrators, retouch specialists, or animators just so you could have a snazzy print headline or a dazzling video title? But now it’s everywhere. It’s everywhere because the software that enables such effects is available and affordable for the designer middle-class (designers who don’t have international clients and unlimited budgets)!
The typographic ...
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