Non-Designer’s Type Book, The, Second Edition

Future Trends

This is the exciting part. Some of our documents are no longer flat images of type and photographs fixed to a static page. With the advent of the web, many documents are interactive and dynamic. A headline can animate while it moves around on the page; a logo can change into a headline with the click of the mouse; type can change colors or size; and 3D type can rotate or spin. While all this sounded futuristic not long ago, it’s commonplace on the web and in video. Certainly a future trend is more interactive type.

Even when designing print material, type can be interactive. OpenType is a “smart” font format—in the right application, you will see characters automatically change their letterforms based on the characters to the left ...