Non-Designer’s Type Book, The, Second Edition

Color as in crayons

“Color” is a term with various interpretations, one of them, obviously, being color. When you are using actual colors, like those in a crayon box, an important thing to keep in mind is that warm colors (reds, oranges) come forward and command our attention. Our eyes are very attracted to warm colors, so it takes very little red to create a contrast, to catch your eye, to lead you around the page. It is easy to overdose on warm colors by applying too much in too many places. I know you paid for that second color, but I guarantee it will be more effective if you use it in small doses. I also know it is hard to convince your boss of that. Find examples of where color has been used sparingly to great effect and keep those examples ...