Non-Designer’s Type Book, The, Second Edition

Introduction

With the advent of computers on the desktop in the late twentieth century, type and typography reached new heights of popularity With this increased awareness has come increased sophistication and the need for the average person to understand how to create beautiful, professional typography that emphasizes the message, typography that is pleasing to the reader, and that invites readers in and keeps them there.

If you have read and followed the guidelines in The Mac s not a typewr ter or The PC s not a typewr ter, you are already creating type on a more professional level than you were before Most of the techniques in this book can only be accomplished in a page layout application such as Adobe InDesign, Adobe PageMaker, or QuarkXPress ...