Non-Designer’s Type Book, The, Second Edition

More Difficult Choices

Many of the choices you will have to make are not so easy (unless you only have six fonts on your computer). Push your creative process, think about what you really mean, play with visual puns, make people think about what they read.

I’ll bet these type choices bother you. I’ll bet you think “Work Hard” should be the phrase in big, solid, bold type. Well, y’see, it all depends on your point of view and what you want to express. In my life, this is how I see it: Ya work hard. THERE IS NO SHORTCUT (please excuse the all caps). That’s the way it is—it’s a fact of life that you work hard. What was difficult to get through my teenagers’ heads is that there is no shortcut. Typefaces are Isadora and Antique Olive Nord.

So how ...