Add Space
If your design allows, add empty space around the text to immediately draw more attention to it. I know, your boss doesn’t like empty space—she says that she paid for it and she wants to use it. But think of those ads in magazines or newspapers where there is nothing at all except a few words in the middle of the page. Ask your boss if she noticed that ad. Ask her if she read that ad. Ask her if it is possible for anyone to open to that page and not read that ad.
No it is not.
The boss who had the courage to pay for all that space and let it be empty had the highest readership of any page in that entire publication. When there is clutter, our eyes are attracted to the resting places of the blankness. Have courage. Let the white space ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access