September 2005
Intermediate to advanced
240 pages
5h 56m
English
Content preview from Non-Designer’s Type Book, The, Second Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
1. Helvetica
Type has trends, just like hair styles and clothing and eyeglasses and architecture. Helvetica was the most popular typeface in the world in the 1960s, and in the ’70s it was a way of life. By the ’80s Helvetica was becoming as passé as beehive hairdos and then it appeared in the Macintosh font menu and then in the PC font menu under the name Arial. Just as a beehive hairdo creates a certain look, Helvetica creates a certain look. A dated look. A ’70s look. Just because it’s on your computer doesn’t mean you have to use it. The greatest thing you could do for your publications is to invest in another sans serif face, one with a strong, bold black version in its family. As with all trends, Helvetica will someday be back in style— ...
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